4 great resources for the diamond dealer and seller

IDEX Online

Most people have not even heard of IDEX. They typically only hear of the big guy Rapaport. Although Rapaport is bigger, don’t underestimate IDEX. They still have a great resource for diamond dealers filled with a diamond exchange, price sheets, diamond news, a magazine, and a really helpful community something that Rapaport does not have. The magazine that they have is online fully free making it that much more compelling. They even have a Russian magazine too! Check out their website at http://www.idexonline.com

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A blast from the past of 11 awesome diamond ads

Here is a list of some diamond ads from the past that I decided to keep and archive. In here here I’m going to also go over a few little tips on what the marketing behind them is. The primary focus behind the diamond advertising in these ads is image marketing. There is no direct marketing or response marketing meaning they are not trying to follow through on the sale or get a response from people. They’re primarily looking to bring exposure to their brand and image. Most of these ads have no impact on sales whatsoever, they are nearly there for positioning or branding in their prospects mind.

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